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AMG Stands for - The History of Mercedes AMG


The History of Mercedes-AMG: A Legacy of Performance and Passion


Mercedes-AMG, a name synonymous with high-performance luxury vehicles, has a rich history that traces back to its passionate founders. Let’s delve into the fascinating journey of AMG, from its humble beginnings to becoming a global powerhouse in automotive excellence.

The Birth of AMG

In the 1960s, two engineers—Hans Werner Aufrecht and Erhard Melcher—worked tirelessly on the 300 SE racing engine at Daimler-Benz. Their hearts beat for motorsports, even when the company discontinued its motorsports activities. Undeterred, they continued refining the engine’s performance in Aufrecht’s house in Grossaspach. In 1965, their colleague Manfred Schiek raced with the 300 SE engine they had developed, winning an impressive ten times in the German Touring Car Championship. This triumph laid the foundation for Aufrecht and Melcher’s reputation as experts in optimizing Mercedes-Benz vehicles’ performance. The name AMG stands for: Aufrecht, Melcher, and Großaspach (the town where Aufrecht hailed from).

From Racing to Road Vehicles

Reputation alone wasn’t enough for Aufrecht. His vision extended beyond the racetrack. He wanted to create road vehicles inspired by their successful racing engines. In 1967, he left Mercedes-Benz and convinced Melcher to join him in founding the “Aufrecht Melcher Großaspach”—a mouthful that translates to “engineering firm, design, and testing for the development of racing engines.”

Their headquarters, a former mill in Burgstall, quickly became a hub for revamped engines sought after by private racing teams. But the real milestone came in 1971 during the 24 Hours of Spa. The AMG Mercedes 300 SEL 6.8, a heavy luxury sedan, stunned the racing world by winning its class and securing second place overall. The name AMG echoed across continents.

Expanding Excellence

AMG’s growth continued, and they equipped more Mercedes models with their performance technology. In the late 1980s, Daimler-Benz and AMG collaborated, leading to the legendary success story of the 190. This race car, supported by the manufacturer, clinched 50 DTM victories between 1988 and 1993.

The DNA of Mercedes-AMG

Today, AMG’s passion for motorsports is infused into every Mercedes-AMG vehicle. From the racetracks to the open road, AMG stands for performancepower, and precision. Whether it’s the growl of the exhaust or the exhilarating acceleration, every AMG model carries the legacy of Aufrecht and Melcher.

Best Mercedes-AMG cars in Dresden Motors Dubai

There are a variety of Mercedes-AMG cars to choose from, but these are some of the most popular:

C-Class C 200 AMG

C200 AMG Premium+ is a luxurious and high-performance compact executive sedan designed to deliver a combination of style, technology, and driving excitement. This model is part of the iconic C-Class lineup from Mercedes-Benz.

G Class G 63 AMG

The Mercedes-Benz G 63 AMG is a high-performance luxury SUV that blends the iconic design of the G-Class with powerful AMG performance enhancements. Known for its distinctive boxy shape and rugged off-road capabilities, the G 63 AMG takes this classic design and infuses it with modern engineering and advanced technology.

GLE Class GLE 53 AMG

GLE 53 AMG 4Matic Coupe is a luxurious and high-performance SUV that combines the practicality of an SUV with the sporty design and thrilling performance characteristics of a coupe. This vehicle represents a compelling blend of style, comfort, and power.

S Class S 63 E Performance

It’s always been the ultimate sedan. But when Mercedes-AMG takes on the S-Class, “ultimate” means something a little extra.
The S 63 E PERFORMANCE — is the most powerful S-Class ever, a consummate blend of luxury, comfort, and brute strength.
No matter how you choose to drive it, the S 63 E PERFORMANCE will feel like nothing you’ve ever driven before.


Mercedes-AMG isn’t just a brand; it’s proof of innovation and the thrill of speed. As we celebrate AMG’s history, we look forward to the next chapter—a future where performance knows no bounds.

Remember, when you drive an AMG, you’re not just behind the wheel; you’re part of a legacy that roars through time.